For years Apple never talked about tech specs. Suddenly the iPad Air is 64-bit, multi-band, and supports MIMO. Where is the emotional story?
@uxprinciples To clarify: pre-Tim prod launches were more focused on the experience, not the tech. Tech has not been the center of the story
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@DaveHogue I get that. See my other tweet for my explanation.Thanks. Twitter will use this to make your timeline better. UndoUndo
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