@DaveHogue I think the story is harder to write when you're just updating existing products than when you're introducing something new & dif
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@uxprinciples I probably should have said, "Never SOLD based on the tech." They sold the story and mentioned the tech.
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@DaveHogue you sure about Apple never talking about tech specs? https://www.youtube.com/watch?v=oxwmF0OJ0vg … (apparently I won't give you any breaks today) -
@uxprinciples To clarify: pre-Tim prod launches were more focused on the experience, not the tech. Tech has not been the center of the story -
@DaveHogue I get that. See my other tweet for my explanation.
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@DaveHogue@abduzeedo ROTFLOL.#Apple only mentions what it wants to mention which are only the places they have an edgeThanks. Twitter will use this to make your timeline better. UndoUndo
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@DaveHogue@abduzeedo did you not see the opening video? Or if you did, are you still asking where the emotional story was?Thanks. Twitter will use this to make your timeline better. UndoUndo
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@DaveHogue@abduzeedo remember the G3, G4 the switch to intel, OSX launch, etc etc...Thanks. Twitter will use this to make your timeline better. UndoUndo
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@DaveHogue@abduzeedo eh, "for years", when was this exactly? Cause they have been talking tech since the 90's when I started following themThanks. Twitter will use this to make your timeline better. UndoUndo
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@DaveHogue the iPad is already awesome. it’s hard to improve something that is already very good w/out going into a completely diff directioThanks. Twitter will use this to make your timeline better. UndoUndo
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