Is “going viral” still a marketing goal? If so, why? What’s the return and what’s the metric for measuring that return? #web #marketing
@lhid isn't it just a popularity contest in the attention economy? Short term gain is simply being liked. Long term gain is the challenge.
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@DaveHogue Popularity contest: Exactly! Viral is no replacement for establishing brand loyalty. That takes time, effort, and strategy.Thanks. Twitter will use this to make your timeline better. UndoUndo
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