Why do many coffee bean roasters talk about the origin of coffee beans and hardly any chocolate makers talk about the origin of cocoa beans?
@jmk Or maybe Whole Foods isn't representative of the chocolate market? (They are a major chain, afterall.)
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@DaveHogue They do carry some finer brands. I don’t know; I’m not a connoisseur. Seems that cocoa origin isn’t important to mainstream yet. -
@jmk To mainstream? No, not yet for chocolate. Then again, how many people really know the difference between robusta and arabica coffee? :) -
@DaveHogue@jmk My pal Timothy co-founded TCho, and I blv his explntn ws tht so few chocolatiers use single (or regular) source grown beans. -
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