Why did infinite scroll fail at Etsy? For complex inter-related reasons. http://danwin.com/2013/01/infinite-scroll-fail-etsy/ … (UX is never black & white.)
@designoutloud One of our biggest challenges is that business does not always understand and rarely has patience for sound research methods.
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@DaveHogue Business & design too. Quick turn experimentation seems to be getting some traction, though. Have to break tradition of fiat 1st. -
@designoutloud Fiat = Do what I say, not what is best? :) -
@DaveHogue Exactly :) Decision by committee, finger in the wind, market reaction, uncle frank's hunch, CEO's favorite color, and so on.
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