Reading an article on the UK govt's Behavioural Insights Team. It's #ux applied to the real offline world and sounds awesome.
@agentK Funny, but that's what psychologists have been doing for 135 years. UX in the real world, otherwise known as "life." :)
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@DaveHogue yeah, I know. Today it's just one of those things that's usually being identified with online. -
@agentK Which is why I chuckle when some UX writers / teachers "discover" psychology, like they just had a grand new idea. :)
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