I've recently had colleagues near and far say, "Swimming in data, but lacking information." It may be worth re-stating that "data is not the same as information." 1/2
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This is my absolute favorite design problem: help people find the patterns in data, make meaning of data, decide (with confidence) how to act, predict (with confidence) the likely outcomes, define success metrics, then DO something and measure the results. 2/2
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