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DaveHogue's profile
⚜️ Dave Hogue ⚜️
⚜️ Dave Hogue ⚜️
 ⚜️ Dave Hogue  ⚜️
@DaveHogue

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 ⚜️ Dave Hogue  ⚜️

@DaveHogue

Trivia-filled, Design Lead at Google, Psychologist, Speaker, Teacher, Author, Motorcyclist, Traveler, Laughs a lot, Opinions are all and always mine.

San Francisco CA USA
Joined January 2009

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    1.  ⚜️ Dave Hogue  ⚜️‏ @DaveHogue Jul 24

       ⚜️ Dave Hogue  ⚜️ Retweeted UX Booth

      I really, really wish that tech people would stop "hacking psychology" for their products. They are not "hacking" people - this is not coding. "Hacking" people means they are engaged in psychological manipulation and behavior modification, probably without seeking consent.https://twitter.com/UXBooth/status/1021770484172705792 …

       ⚜️ Dave Hogue  ⚜️ added,

      UX Booth @UXBooth
      Hacking user perception to make your websites and apps feel faster https://buff.ly/2JxwqN4 
      5 replies 51 retweets 138 likes
      Show this thread
    2. James Hatfield‏ @_jameshatfield_ Jul 24
      Replying to @DaveHogue @KristinHenry

      This is not a good example. You’re saying that good design is bad for people. The people making the apps don’t control your devices internet connection. They can’t actually make things go faster... so what you are asking for is a lot of white screens or spinning balls.

      1 reply 0 retweets 2 likes
    3. James Hatfield‏ @_jameshatfield_ Jul 24
      Replying to @_jameshatfield_ @DaveHogue @KristinHenry

      If you want good examples google the term “dark patterns” where psychology is being “hacked” for very bad reasons (to trick you into agreeing to stuff usually).

      3 replies 0 retweets 2 likes
    4. James Hatfield‏ @_jameshatfield_ Jul 24
      Replying to @_jameshatfield_ @DaveHogue @KristinHenry

      https://darkpatterns.org/ 

      2 replies 0 retweets 1 like
    5.  ⚜️ Dave Hogue  ⚜️‏ @DaveHogue Jul 24
      Replying to @_jameshatfield_ @KristinHenry

      I'm very familiar with dark patterns and @harrybr's work - the blatant examples are easy to point at and say, "No!" But framing decisions in terms of business goals or technological advantages can make it harder to see when have crossed into the fuzzy grey space before darkness.

      1 reply 0 retweets 2 likes
    6. James Hatfield‏ @_jameshatfield_ Jul 24
      Replying to @DaveHogue @KristinHenry @harrybr

      Agreed - I just would point out that this isn’t a story about tech alone. Product and marketing (via creative and design) are the drivers of metrics and set the business goals. Their strategies and tactics have been around for longer than we’ve had a “tech” industry.

      1 reply 0 retweets 0 likes
    7. James Hatfield‏ @_jameshatfield_ Jul 24
      Replying to @_jameshatfield_ @DaveHogue and

      Tech is just now in the last decade learning how to take those strategies and incorporate them using modern tech, software defined tactics you might say, that are more powerful due to their ability to adapt and learn via a/b/mv testing and now algorithmically (AI/ml).

      1 reply 0 retweets 0 likes
       ⚜️ Dave Hogue  ⚜️‏ @DaveHogue Jul 24
      Replying to @_jameshatfield_ @KristinHenry @harrybr

      Psychology and influence for profit go back almost to the origins of modern psychology, so we have a long history of using it to change behavior (and emotions, desires, attitudes...) It's been used in advertising since 1895...https://psychcentral.com/blog/the-psychology-of-advertising/ …

      4:21 PM - 24 Jul 2018
      • 2 Likes
      • James Hatfield Harry Brignull
      0 replies 0 retweets 2 likes

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