i,e., smart speaker manufacturers have done a terrible job in onboarding new users and have sown confusion with their proprietary naming (Amazon=skills, Google=actions). Many users don’t even know they need a companion mobile app for their smart speaker. (10/14)
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Further, in user interviews, I had participants try to order a pizza from Dominos w/ Google Home. Google Assistant gave a list of nearby locations. You have to say “Hey Google, TALK to Dominos.” (11/14)
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Alexa is even worse with app discovery & invocation, though both Alexa & gAssistant *sometimes* recommend voice apps. (12/14)https://voicebot.ai/2017/09/05/amazon-alexa-now-recommends-third-party-skills/ …
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#3) GUIs WERE FAMILIAR, VUIs ARE RELATIVELY NEW. iOS Apps intro’ed gestural interactions to the masses, but were still basically computer applications built for a new form factor. VUIs are a dramatically different modality. One to which users need to acclimate. (13/14)
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Replying to @ChrisGeison
Good thread, thanks. Two thoughts: (1) VUIs are the command line interface problem all over again. We're back at the DOS prompt - you have to know what to say (command) and how to say it (syntax) before you even start to interact. Cognitive load is very high.
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Replying to @DaveHogue @ChrisGeison
(2) Many skills or actions are not being developed by "individuals w/ dollar sign eyes", are they? The practical skills and active are coming from manufacturers and service providers (e.g., speaker and pizza makers), so they have a product or service behind them, not a fart app?
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Replying to @DaveHogue
No, you’re right, and that’s my point: VUI app creators have little $ incentive, which is why we aren’t seeing the gold rush mentality leading to a market flooded w/ get-rich-quick app ideas. And why we aren’t seeing a flourishing of great VUI apps either.
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Replying to @ChrisGeison
I think there are fundamentally different task / behavior / goal sets between GUIs and VUIs. The overlap is where we are today ("what GUIs can effectively become VUIs?"), but new VUI roles are still emerging.
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Replying to @DaveHogue @ChrisGeison
Some things can be more easily and effectively done by voice, but not all. GUIs are still better in many situations, so we it's not surprising to see the rush into services where VUIs are known to work well enough. Only a few will risk new VUI models, then we'll see the "me toos"
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Replying to @DaveHogue
Yeah, the near term value prop for VUIs is more about context than ease of use (though they do well with basic queries & streamlining simple multi-step commands—e.g., play music, set timer, answer questions). They will supplement, not supplant GUIs.
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Definitely. This is not GUI OR VUI, it's GUI AND VUI. In the end, we'll see products and services gravitate toward the best interaction modality for the information, task, outcome, expectation, etc. The short-term mistake will be companies thinking they MUST become a VUI product.
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