Not to mention their predatory practices of using sales data to make products through Amazon basics. Can’t say you’re pro entrepreneurship if you’re ok with stealing start up ideas.https://twitter.com/DaryRezvani/status/1250831238409011201 …
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They learned that From Costco and walmart probably. Knock off top sellers in your own brand.
The difference is that act as the third party for everything and if something takes off they move the original product to a later page and promote the basics. Costco just rebrands from the same distributor. I also just appreciate Costco’s business model so I’ll defend them. 
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I've shopped at Costco since they came here to the west Shaw store and my dad had a business account when I was a kid. They haven't been as voracious as amazon and walmart has it's hands full with them. Walmart made Sams to compete with Costco and Price Club.
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When I worked in Pasadena I toured a single factory in City of Industry that made whipped cream for most of the brands. they just cleaned the liens, relabeled and shipped. lol. Costco has Kirkland, Walmart has I forget for own brands.
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With costco you usually find their knockoff brand next to the name brand in the store. You're right with how online sales aer conducted by Amazon. They are legal pirates and Feds have given up on enforcing Sherman anti trust basically.
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