the project you’re doing with your friends is getting serious, and needs a name. you have to compromise in one way; which do you choose?
that can’t be true, tongue twisters are going to have a harder time being adopted than short, evocative, pretty names
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my point is that this happens a lot. it’s a major part of the rule. people will work on and talk about a name or concept that is easy to say and explain
End of conversation
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