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DanielleFong's profile
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@DanielleFong

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@DanielleFong

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Empire of the Future
Joined February 2008

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    1. Carl T. Bergstrom‏Verified account @CT_Bergstrom 31 Jul 2021

      Twitter made a @twittermoments out of it, refining the message slightly but the nuance is likely to be lost on many, with the ultimate effect of pushing misinformation onto Twitter users' sidebars.pic.twitter.com/90o5PhLHtG

      4 replies 80 retweets 683 likes
      Show this thread
    2. Carl T. Bergstrom‏Verified account @CT_Bergstrom 31 Jul 2021

      Antivax social media accounts are having a field day with this unforced error.pic.twitter.com/mYQ35HGckR

      4 replies 89 retweets 767 likes
      Show this thread
    3. Carl T. Bergstrom‏Verified account @CT_Bergstrom 31 Jul 2021

      Why are we seeing so many terrible headlines not only from the tabloids but from the "reputable" papers and wire services as well? Part of the problem is that the reporter who penned the article seldom writes the headline. It used to be an issue of layout; now it's about SEO.

      25 replies 274 retweets 1,438 likes
      Show this thread
    4. Carl T. Bergstrom‏Verified account @CT_Bergstrom 31 Jul 2021

      So we've got people who don't necessarily understand the story or the context writing the headlines, and worse yet doing so in a way (sometimes with active A/B testing) to drive clicks. This in turn is a consequence of a major shift in the commercialization model for news.

      8 replies 180 retweets 1,109 likes
      Show this thread
    5. Carl T. Bergstrom‏Verified account @CT_Bergstrom 31 Jul 2021

      Newspaper revenues used to be based on subscriptions directly, or on ad prices scaled to circulation. Under that model, the headlines in a paper were not competing directly with one another. They sought to inform, not draw a click.

      8 replies 110 retweets 764 likes
      Show this thread
    6. Carl T. Bergstrom‏Verified account @CT_Bergstrom 31 Jul 2021

      This all changed with the shift to a click based advertising model. Now stories from alternative venues compete head-to-head for your attention. Midterm election analysis? Who cares! Someone got a bigger butt, and here are 17 cats who are so beautiful they could be supermodels…pic.twitter.com/iFW1ZZ4geT

      13 replies 95 retweets 652 likes
      Show this thread
    7. Carl T. Bergstrom‏Verified account @CT_Bergstrom 31 Jul 2021

      The unvarnished truth is no longer enough.

      6 replies 47 retweets 517 likes
      Show this thread
    8. Carl T. Bergstrom‏Verified account @CT_Bergstrom 31 Jul 2021

      If people would actually read the stories and think about them, this profusion of clickbait headlines might not be so terrible. But that's the rub. Our torrential information environment has conditioned us to get our news in 280-character soundbites.

      11 replies 106 retweets 711 likes
      Show this thread
    9. Carl T. Bergstrom‏Verified account @CT_Bergstrom 31 Jul 2021

      Order of magnitude, only 10% of people who see a headline on social media actually click on the story. When we log off and get to back to work or head off to sleep, we take with us a picture of what happening in the world that is mostly a collage of the headlines we've seen.

      14 replies 169 retweets 891 likes
      Show this thread
    10. Carl T. Bergstrom‏Verified account @CT_Bergstrom 31 Jul 2021

      And those headlines are increasingly misinformative. It's one thing to be undercut by targeted disinformation. When our trusted media institutions become part of the problem, we're in far more trouble.

      35 replies 138 retweets 964 likes
      Show this thread
       🤷🏻‍♀️‏ @DanielleFong 31 Jul 2021
      Replying to @CT_Bergstrom

       🤷🏻‍♀️ Retweeted  🤷🏻‍♀️

      https://twitter.com/DanielleFong/status/1421558731670757380?s=20 …

       🤷🏻‍♀️ added,

       🤷🏻‍♀️ @DanielleFong
      instead of the stupid headlines, news orgs could post this slide pic.twitter.com/0BJv1if31Q
      12:51 PM - 31 Jul 2021
      • 1 Retweet
      • 4 Likes
      • mollydot Pauline Logan Selenite Carl T. Bergstrom
      0 replies 1 retweet 4 likes

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