Of course this only works for as long as orgs continue to foolishly try to use public media channels for ordinary business functions like sales, marketing, recruitment. The attack surface for political/media careerism only exists as long as PR as a function itself does.
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Remember PR stands for “public relations.” It only makes sense so long as orgs can actually relate to the “public” at large, without interference from intercessionary actors claiming representation monopolies via whatever logic (intersectional in this case)
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For all its parody-worthy stiltedness, traditional PR boilerplate was a direct line of communication between orgs and public. The orgs knew how to produce it with a straight face, the public knew how to decode it while making their jokes and laughing at the cringe. It worked.
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The woke boilerplate works too. Just not for the same parties — orgs and the public. It only works to consolidate media capital for grifters, and further their careers within it. It doesn’t reform HR, improve diversity in hiring, or lead to diverse voices actually being heard.
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There’s a definition of journalism: “Printing something somebody doesn’t want printed. Everything else is PR.” The cooption of corporate PR mechanisms into a woke propaganda apparatus is a kind of antijournalism: silencing orgs where they do need to say things.
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Venkatesh Rao (田 ) Retweeted Venkatesh Rao (田 )
The economic opportunity in targeting PR is >> targeting HR because the risk of actually killing the host is much higher with HR. To hit HR sustainably you have to actually want to solve the problem you claim to be addressing. https://twitter.com/vgr/status/1295026956681932801?s=21 …https://twitter.com/vgr/status/1295026956681932801 …
Venkatesh Rao (田 ) added,
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I’m usually wary of criticizing woke from my left-of-center position because it risks creating an opening for pwnage by the right. In this case, I think it’s relatively safe because the right sucks at this class of grift. They’d pwn Corp HR and PR if they could.
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The right currently prefers to pursue grift intentions in the corporate world diffferently, at the cronyism level of the game involving government bailouts/subsidies for execs/owners, and sectoral tariffs. The left sucks at that game. Each side has carved out its parasitic niche.
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As a minority, but with sharply limited intersectional klout (straight brown-Asian immigrant male non-aspie techie is worth say 3.5/10 points in the oppression hierarchy, where straight white male would be 0.5/10), my n=1 case is not worth much but...
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... personally I have more than one episode in my personal history of firmly rejecting grifters trying to “represent” me. This does not mean I haven’t benefitted from thoughtful individual and institutional efforts, both one-off and structural, to benefit classes I’m part of.
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yeah this behaviour irks me greatly
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