I've noticed a lot of people saying that 100% of the value of going to an elite college is the brand. This isn't true. But the reason this number is so hard to get a fix on is that it varies enormously between students.
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For a rich and well-connected kid who spends most of college partying or protesting, most of the value of attending an elite college is the brand. But for the child of immigrants for whom college is the introduction to the world of science, only a small fraction is.
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Replying to @paulg
How well that world of science is doing is another question. Perhaps the decline of academic science is an understated cause for the deformation of the university.
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