Have you ever known something to be true before it was printed in a reputable publication? Maybe you're a researcher, or a founder, or just a citizen who put up a post that became a news story. If so, you're a pre-headline person. You knew it to be true *before* the headline.
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I think of pre-headline people as a key demographic. For some, it's all just rumor till they see it acknowledged in the pages of a publication they respect. Still others of course believe anything, and have no filter. But the pre-headline person knows facts before the headline.
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In a real sense, all news starts with pre-headline people. Because they knew something to be true *before* they saw it widely acknowledged. It's hard to be a pre-headline person in every area, of course. But you might have to be in areas that are material.
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You can categorize your interlocutors in this way. 1) Post-headline people: only believe things that are already in print 2) No filter people: forget it, they'll believe anything :) 3) Pre-headline people: will listen to a rational argument and look at primary data
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In terms of workflow, you should figure out what is true with a group of pre-headline people, get it published in a reputable outlet (or build your own), and only then discuss with post-headline people.
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this is really excellent advice! 
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