idea-arbitrage between the social networks and world is vast at the moment. people are in entirely different places in dealing with reality, and now they have to think for themselves, but they are scared, so they are looking into their group at each other.
looking at friends, family, role models, bosses, journalists, youtubers, actors, their “demographic in-group” for examples of how to behave. Ever tried to get people dnacing at a party? You need to get 2 - 3 people to do it, then everyone can, once it is acceptable.