“43% of VC money goes straight to google and Facebook for ads” Top VCs critique this, which is actually weird. Compared to what? Is it efficient? Could it be dialed up even more? Presuming incorrect allocation is a bit much.
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Replying to @ikirigin
seems like it would be useful to categorise it by before or after product market fit
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Replying to @DanielleFong
Efficient spend is quantitative, PMF is qualitative. Some have defined it as “it’s hard to keep up with demand”, which excludes lots of paid media categorically. That makes me avoid the phrase. Some founders use PMF to mean “traction” at all.
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yeah, those are big issues, and I have no substitute for the judgment-call necessary to put #s around this, *but* the general principle, do not spend advertising to push a product that's not ready, instead use it when you already have exponential amplification from natural growth
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