Every step of a product’s new user experience should be weighed against the retention improvement it can produce.
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Bad thinking: Add more steps to onboarding. Remove steps from onboarding. Good thinking: Use onboarding to drive activation. Best thinking: Use onboarding to increase retention.
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Replying to @hnshah @earthlingworks
Can’t wait for our call, Hiten 
12:39 PM - 24 May 2020
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