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DanielZarick's profile
DZ
DZ
DZ
@DanielZarick

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DZ

@DanielZarick

Helping customer success teams w/ @benedictfritz at http://Arrows.to  (We also make apps for clients: http://NoSmallThings.com ) Past: @housecraftapp @oneshot @twilio etc

Moving...
danielzarick.com
Joined September 2008

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    1. Anand Sanwal‏Verified account @asanwal 14 Oct 2019
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      16/ Damn, this tweetstorm has lots of typos Crap

      2 replies 0 retweets 8 likes
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    2. Anand Sanwal‏Verified account @asanwal 14 Oct 2019
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      17/ Lists and bullets are another way to make text digestible and tell folks what is important Make it scannable

      1 reply 0 retweets 6 likes
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    3. Anand Sanwal‏Verified account @asanwal 14 Oct 2019
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      18/ Design is great but your NL won't win cuz it is prettiest or looks coolest It's all about the content ultimately Our newsletter format was an off-the-shelf Mailchimp template I'd massacred for like 9 years It was pretty shitty cuz of my doing But it didn't really matter

      1 reply 2 retweets 9 likes
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    4. Anand Sanwal‏Verified account @asanwal 14 Oct 2019
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      19/ Our newsletter goes out from people's names vs CB Insights Not sure this is normal or the right practice but we optimize for open rates and this works for open rates People like hearing from people I guess vs "engaging with brands"

      1 reply 0 retweets 8 likes
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    5. Anand Sanwal‏Verified account @asanwal 14 Oct 2019
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      20/ We try to send the newsletter at around the same time every day but I'm not sure this matters If your content sucks, it really doesn't matter when people receive it Optimize for great content first Once you have that, do all the fancy isht with data you can dream of

      1 reply 0 retweets 10 likes
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    6. Anand Sanwal‏Verified account @asanwal 14 Oct 2019
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      21/ Last thing for now When you say something that is a bit too irreverent, your unsubs will go up Try to ignore this if you can (it's hard for me tbh) And instead look at growth in a week or a month If playing the long game, those NLs are the ones that get forwarded the most

      6 replies 0 retweets 9 likes
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    7. Anand Sanwal‏Verified account @asanwal 16 Oct 2019
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      22/ the best part of the newsletter is emails like this http://www.cbinsights.com/newsletter pic.twitter.com/D501SU7kF1

      2 replies 0 retweets 9 likes
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    8. Anand Sanwal‏Verified account @asanwal May 18
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      23/ most ppl who reach out to me and start NLs quit. This from HN is about blogging but 100% applies to building your NL https://news.ycombinator.com/item?id=23206760 …pic.twitter.com/raqtQzt5M8

      2 replies 1 retweet 14 likes
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    9. Anand Sanwal‏Verified account @asanwal May 18
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      24/ btw, one of the best NLs I get right now is from our auditor It doesn’t have a voice, etc In simple English, it breaks down the myriad govt small business programs It’s timely and makes the complex digestible. Highly valuable and prob saves us $$

      1 reply 0 retweets 5 likes
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    10. Anand Sanwal‏Verified account @asanwal May 18
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      25/ I mention the auditor NL as it’s the polar opposite of @CBinsights and yet it still works. In fact, I read the shit out of everyone Translation: There is no playbook or formula. Following “best practices” blindly is what folks seeking to be average do.

      3 replies 1 retweet 5 likes
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      DZ‏ @DanielZarick May 20
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      Replying to @asanwal @CBinsights

      This was an awesome, awesome thread

      10:45 PM - 20 May 2020
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      0 replies 0 retweets 1 like

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