Has anyone ever seen this move pulled before? The app started as Arrive, a utilitarian package tracker for customers. Looks like the just pushed a gigantic update/rebrand to the existing app and voila 16 million "downloads" on Day One for their mobile shopping app? Genius
https://twitter.com/tobi/status/1255087846500839426 …
It’s almost exactly the playbook I pitched to QVC/HSN for Housecraft (and they were interested). But yeah really clever.