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DanielZarick's profile
DZ
DZ
DZ
@DanielZarick

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DZ

@DanielZarick

Helping customer success teams w/ @benedictfritz at http://Arrows.to  (We also make apps for clients: http://NoSmallThings.com ) Past: @housecraftapp @oneshot @twilio etc

Moving...
danielzarick.com
Joined September 2008

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    1. Ashwinn‏ @Shwinnabego 22 Apr 2019
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      I followed up with a pitch to their competitor (Alterra -creator of the @IkonPass), which doesn’t yet have an app. No reply yet, and I hope that's because they're already working on an app.pic.twitter.com/bJgCJys2eG

      1 reply 0 retweets 4 likes
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    2. Ashwinn‏ @Shwinnabego 22 Apr 2019
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      Some observations -- Your hit rate can be pretty high: 4/6 replied! I haven’t *closed* a client this way, but I still think it’s a good strategy, especially if you aren't well known.

      2 replies 0 retweets 10 likes
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    3. Ashwinn‏ @Shwinnabego 22 Apr 2019
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      It takes time: each one of these can take anywhere from 10-20 hours. The design work is a bulk of the time, and maybe 2 hrs to write/edit the email. If I were a better and more competent designer I could do these in half the time.

      1 reply 0 retweets 6 likes
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    4. Ashwinn‏ @Shwinnabego 22 Apr 2019
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      WIFM: Our agency does UI/UX and front-end work, but pitching an improved UI or UX doesn’t necessarily resonate by itself. I try to couch suggestions in terms of business vectors I assume they care about (driving rev, cutting costs, acquiring customers, etc.)

      1 reply 0 retweets 2 likes
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    5. Ashwinn‏ @Shwinnabego 22 Apr 2019
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      Finding emails is fairly easy: determine the email syntax from a site like @EmailHunter and look through leadership pages / linkedin to find the relevant people.

      1 reply 1 retweet 6 likes
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    6. Ashwinn‏ @Shwinnabego 22 Apr 2019
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      Being thoughtful is important: Most of my emails are pretty long - anywhere between 350-500 words, but I think they capture attention both with the visual, and the specificity to the company. Demonstrate that you’re already thinking about their business / problems.

      2 replies 1 retweet 9 likes
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    7. Ashwinn‏ @Shwinnabego 22 Apr 2019
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      There's virtually nothing to lose: The worst that can happen is that they don't reply. There's no public spectacle made of you, no reputation harmed, nothing but the time spent crafting the email.

      2 replies 0 retweets 10 likes
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    8. Ashwinn‏ @Shwinnabego 22 Apr 2019
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      This is an intentional way of trying to get (create) work that you want and it applies beyond my example of getting clients. I think this works for getting jobs, meeting people you admire, etc. Otherwise you’re waiting for whatever comes by way of intros, RFPs, job boards

      1 reply 0 retweets 9 likes
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    9. Ashwinn‏ @Shwinnabego 22 Apr 2019
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      @jmj had a tweet which I can't find now, but shared a pitch deck he made for uber when he wanted a job there. If you can dig it up highly recommend having a look

      2 replies 0 retweets 8 likes
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    10. Ashwinn‏ @Shwinnabego 22 Apr 2019
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      @awilkinson also shares how he used this approach during the early days of metalab with some considerable success (https://drt.fm/andrew-wilkinson …)pic.twitter.com/CFzLoJRAXw

      2 replies 1 retweet 9 likes
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      DZ‏ @DanielZarick 25 Apr 2019
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      Replying to @Shwinnabego

      Awesome thread, Ashwinn. I've used similar tactics for @HousecraftApp and other projects before. Got in touch with the CEOs of Wayfair, Redfin, Zillow, Opendoor, and executives at QVC, Williams-Sonoma, and others. We're actually making http://Arrows.to  to help with this.

      8:08 PM - 25 Apr 2019
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