I followed up with a pitch to their competitor (Alterra -creator of the @IkonPass), which doesn’t yet have an app. No reply yet, and I hope that's because they're already working on an app.pic.twitter.com/bJgCJys2eG
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Helping customer success teams w/ @benedictfritz at http://Arrows.to
(We also make apps for clients: http://NoSmallThings.com )
Past: @housecraftapp @oneshot @twilio etc
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I followed up with a pitch to their competitor (Alterra -creator of the @IkonPass), which doesn’t yet have an app. No reply yet, and I hope that's because they're already working on an app.pic.twitter.com/bJgCJys2eG
Some observations -- Your hit rate can be pretty high: 4/6 replied! I haven’t *closed* a client this way, but I still think it’s a good strategy, especially if you aren't well known.
It takes time: each one of these can take anywhere from 10-20 hours. The design work is a bulk of the time, and maybe 2 hrs to write/edit the email. If I were a better and more competent designer I could do these in half the time.
WIFM: Our agency does UI/UX and front-end work, but pitching an improved UI or UX doesn’t necessarily resonate by itself. I try to couch suggestions in terms of business vectors I assume they care about (driving rev, cutting costs, acquiring customers, etc.)
Finding emails is fairly easy: determine the email syntax from a site like @EmailHunter and look through leadership pages / linkedin to find the relevant people.
Being thoughtful is important: Most of my emails are pretty long - anywhere between 350-500 words, but I think they capture attention both with the visual, and the specificity to the company. Demonstrate that you’re already thinking about their business / problems.
There's virtually nothing to lose: The worst that can happen is that they don't reply. There's no public spectacle made of you, no reputation harmed, nothing but the time spent crafting the email.
This is an intentional way of trying to get (create) work that you want and it applies beyond my example of getting clients. I think this works for getting jobs, meeting people you admire, etc. Otherwise you’re waiting for whatever comes by way of intros, RFPs, job boards
@jmj had a tweet which I can't find now, but shared a pitch deck he made for uber when he wanted a job there. If you can dig it up highly recommend having a look
@awilkinson also shares how he used this approach during the early days of metalab with some considerable success (https://drt.fm/andrew-wilkinson …)pic.twitter.com/CFzLoJRAXw
Awesome thread, Ashwinn. I've used similar tactics for @HousecraftApp and other projects before. Got in touch with the CEOs of Wayfair, Redfin, Zillow, Opendoor, and executives at QVC, Williams-Sonoma, and others. We're actually making http://Arrows.to to help with this.
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