The best way to design for users isn't by designing for "them" directly, but by designing for the outcomes they desire
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"Making products for people" is such a profound oversimplification of the challenge that users are asking for us to help resolve. "Making systems for generating their desired outcomes" is a much, much more realistic and expansive way of framing what's being asked of us.
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Replying to @SamuelHulick
Love this.
@jhooks told me about this thread today on our call and it’s spot-on. It’s what@benedictfritz and I have been trying to focus on.1 reply 0 retweets 2 likes -
Oh yeah? I'd love to hear more! Want to shoot me an email at samuel@useornboard.com?
1 reply 0 retweets 1 like
Will do!
3:30 PM - 5 Mar 2019
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