I wrote about this last year but for designs that convert: https://hackdesign.org:80/lessons/59-designs-that-converthackdesign.org/lessons/59-des … Somehow it just clicked for us recently that we should be applying this same process to the entirety of a project (marketing, copy, audience, pricing, etc) and not just individual pages. 

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Related: DM me if you are a business owner selling a product to other businesses. Evolving something to help you with sales and would love your reaction.
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