Conversation

People like Linus never bought into the Free Software movement. The vast majority of large projects using GPL never cared. Many of those are now going to move on to restrictive licenses. It's not just companies. A lot of other smaller projects are starting to move too.
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Vast majority of people already moved on to just using MIT, BSD, Apache 2, etc. and a lot of the major projects still using GPL are now moving to these non-commercial licenses if they're in a position to do it. It's why they used it in the first place: restricting usage.
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Linux kernel GPLv2-only ecosystem is much different from the Free Software movement / ideology. They have a totally different take on what the license means, what it accomplishes and why it should be used. Linux kernel, Git, etc. aren't part of the Free Software movement.
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I don't see the same thing as you in that text. I see him saying that he chose it as a way to force people to give back to the project and to avoid fragmentation. They see GPLv2 + rapidly changing internal APIs as a way to force contributing to Linux, not 'user freedom' stuff.
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