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I'm sure Google themselves had this problem with one of the Nexus phones. They had to can support for it in under 2 years because one of the chip suppliers didn't release new drivers. If Google can't do it without controlling the hardware, how can anyone?
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Google ended up having to invest in making their own SoC because they got backed into a corner by the failures of these other companies. Qualcomm could easily be making much higher end CPUs and providing much longer support for their SoC if they thought it'd be profitable...
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Qualcomm only seems interested in making higher end cores and providing longer term support for the server market where they can sell expensive high profit margin products themselves. Lack of competition is a major factor. If there were alternatives, they'd be better themselves.
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