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I'm sure Google themselves had this problem with one of the Nexus phones. They had to can support for it in under 2 years because one of the chip suppliers didn't release new drivers. If Google can't do it without controlling the hardware, how can anyone?
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NVIDIA didn't drop support for their products early when they left the smartphone and tablet markets though. They pivoted to consoles and kept providing support for the existing products. TI approach was really messed up. They gave up, did a mass layoff + screwed their customers.
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Google ended up having to invest in making their own SoC because they got backed into a corner by the failures of these other companies. Qualcomm could easily be making much higher end CPUs and providing much longer support for their SoC if they thought it'd be profitable...
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