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Ontario abuses the Presidential Alert level for amber alerts so it treats every missing child as an imminent nuclear attack with a mandatory siren + spoken alert. They've ended up really pissing people off (myself included) since you can't opt-out and they send them at 4am.
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I really hope the UK government is responsible with it's new toy... Its astonishing to hear that alerts get abused like that, alert channels are defined for a reason and this might have done more harm than good by people turning off alerts because of it...
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They've now trained us to disregard the serious presidential alert level instead of using the proper severe weather and amber alert levels. Even if they did use the proper alert levels, it doesn't excuse sending multiple versions including English, French and corrections.
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cbc.ca/news/canada/to is the worst example of their abuse of the system. They sent out an alert to most people in the province implying that there was an imminent nuclear meltdown in a city right to the east of Toronto. Scared the hell out of people and of course it was wrong.
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