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Western Canada/US location would help a lot but we don't really want to use another provider for it and OVH has their US locations in a separate US entity. Pretty much counts as a separate provider since it'd be a separate account. Too bad they don't have a Vancouver DC...
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The main reason we had to set this up was for the update servers since bandwidth was getting heavily bottlenecked going from NA to EU. Once we had GeoDNS, it made a lot of sense to reduce latency for the website and network servers (including network time) since those are cheap.