On Nvidia cards, TI is basically the upgraded version.
Numbering wise, xx60 is the default model, xx50 is budget, xx70 is enthusiast, xx80 is rich-kid and xx90 is More Money Than sense.
Also worth noting NVIDIA's reference models prioritize exhausting most heat outside the case. They don't have great cooling and get quite loud under load.
As long as you have proper case exhaust the base EVGA models are nicer and run much cooler + quieter with same retail price.
Most of the partner variants of the high end models are likely run quieter / cooler assuming you have good case exhaust.
So, don't fall into the trap of thinking you should prioritize getting an NVIDIA brand one. It's probably quite hard to get a nice EVGA one right now though.