Conversation

GMail just sent my vaccine appointment information to spam. It looks like the folks sending vaccine emails haven't set up DMARC.
14
310
Replying to and
That's fair - it's tricky to keep up with all the email auth standards. As someone who works a lot with auth and delivery, I'd probably place more blame on Gmail's side - there may come a time when lack of DMARC is likely to result in filtering, but that day is not today.
1
6
If they don't have DMARC, it's possible their domain is being spoofed for spam emails resulting in it having a bad reputation. It's possible that an enforcing DMARC policy is used as a heuristic but I doubt not having one really results in a much of a penalty.
2
DKIM is only involved if the mail is signed. There's no way to mark the domain as requiring DKIM aside from using DMARC. The whole point of DMARC is requiring that either SPF or DKIM is valid and aligned to the domain. They don't really work meaningfully without having it.
2