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Everyone's talking about how to make your site request Chrome not do their FLoC tracking shit, but how about a bigger hammer: Apache, nginx, lightttpd, Caddy, etc.: make any request with FLoC headers in it reply with result code 400. Force Google to remove that shit entirely.
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This might be why.
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Replying to @RichFelker
It's currently only enabled for users with a bunch of privacy invasive settings. Disabling any of the relevant settings in Chrome or your Google account disables being a candidate for the trial. Currently wouldn't be telling users to disable FLoC but rather more invasive stuff.
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The final feature will presumably simply be a toggle which would be opt-out for users signed into Google and perhaps opt-in for users where laws like GDPR may apply. It's not going to have the requirement of being logged in, having Chrome Sync enabled for history and so on.
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