Conversation

Apr 12, 2021

Brave on FLoC: 'In general, the idea that privacy is, and is only, the absence of cross-site tracking, is wrong. Any useful concept of privacy should include some concept of “don’t tell others things you know about me, without my permission.”'

brave.com

Why Brave Disables FLoC | Brave Browser

Brave opposes FLoC, a recent Google proposal that would have your browser share your browsing behavior and interests by default with every site and advertiser with which you interact.

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It seems a fairly self-serving definition. Let's look, for historical interest, at what people thought of Google using the data shared with their web properties to target ads:

washingtonpost.com

Google tracks consumers’ online activities across products, and users can’t opt out

Google said Tuesday it will require users to allow the company to follow their activities across e-mail, search, YouTube and other services.

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Let's summarize: Chrome: cross-site behavioral cohort targeting is fine iOS: same-party behavioral cohort targeting is fine Brave: on-device cross-site behavioral targeting is fine (it's OK to be manipulated by your browser if you opt-in) WebKit: behavioral targeting is harmful

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Now do Firefox!

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Oops forgot my main browser. Not sure... close to WebKit I think?

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Behavioral profiling is not in the "don't do" list: "Advertising strategies like site retargeting, third party or non-consensual cross-device tracking, device and browser fingerprinting, and the use of data brokers are things we don’t do"