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you did reply to a tweet about order flow, but okay. the platform is not owned by a hedge fund! RH sells order flow to Citadel Securities (not the hedge fund). now, even assuming Citadel & Citadel Securities are colluding, there's no information advantage in the order flow.
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I think it's a stretch to assume that Citadel Securities for trade execution has no information sharing with Citadel the hedge fund. In fact, I think it is very reasonable to assume that they use it for signals in their own trading operations. Other srcs indicate front-running.
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i agree that they don't always act properly (and have historically been fined not very much at all for breaching the compliance firewall), but i Matt Levine's conclusion seems reasonable to me: why would they need to front-run when this is publicly available information?
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they ostensibly pay for it because they trivially make money from retail trades in ways they don't from institutional trades, see both of these links (i think this is mainly covered in the Levine one)
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Replying to @dinodaizovi @pkosmas and @cullenroche
these are the two best articles i've read on how retail brokerages make money and they cover pretty well how pay to order flow is usually a positive for retail investors kalzumeus.com/2019/6/26/how- bloomberg.com/opinion/articl
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tl;dr being that you make money from spreads which works for retail trades which are small and random but not from institutional trades which are large (and therefore move the price too much to make money this way) and have an information edge (and so are probably coordinated)
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