is this as bad as it sounds? how less effective will adblockers be?
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No, this is fake news. See developer.chrome.com/extensions/dec for the new API. The current limits (like 30k static rules) are too low, but they've stated those will likely be increased. Not much to complain about unless they don't end up increasing the static rule limit by at least 10x.
It's a more robust and efficient approach to ad-blocking. Rather than removing support, they've added a built-in ad-blocking engine to the browser to support declarative rules instead of extensions needing to intercept each request via an asynchronous API not guaranteed to work.