I went from zero to writing copy for HubSpot and being asked to be the ghostwriter for a leading SaaS startup founder.
In just 1 year...
Here are the resources that helped me to level up:
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1- Fundamentals of Digital Marketing
Copywriting is more than just words.
You need to understand the digital landscape.
With this course...
You'll learn the basics: strategy, SEO, and analytics.
Perks: free & you end up with a renowned certification
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2- Alex Cattoni
Her YouTube channel is designed for aspiring copywriters.
This is a great place to grasp the fundamentals of sales writing.
From persuasion techniques to getting your 1st client...
teaches you the ropes.
youtube.com/channel/UCPEZn
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3- The Tim Ferriss Show
This is not a copywriting podcast.
However...
I credit it as one of the biggest influences in changing my mindset and writing approach.
Favorite episode: Neil Gaiman
Takeaway: constraints aid creativity
Replying to
4- Copy Chief Radio
The podcast is divided into 4 themes:
- Find inspiration
- Grow your business
- New tips & tactics in copywriting
- Hard-won wisdom from top marketers
In the linked episode, you'll learn the most common traps that derail progress.
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5- Creative Elements
One word defines : kind.
He interviews the world's best creators with uncanny empathy.
You'll not only get tips to boost your creativity but also master how to bring humanity to your craft.
Fave episode: Tim Urban
![Creative Elements: Tim Urban [Struggle] on Apple Podcasts](https://pbs.twimg.com/card_img/1617429628917882883/p9huXeyR?format=jpg&name=medium)
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6- Influence
This book is about compliance.
The author takes the reader into an in-depth exploration of six principles that direct human behavior.
You'll get an understanding of predictable patterns of decision-making.
Copywriting is applied psychology. Learn it.
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7-The Adweek Copywriting Handbook
Think of this masterpiece as your step-by-step roadmap to compelling sales writing.
Sugarman walks you through the mental process of getting ideas and applying the emotional triggers that convince people to buy.
A vital piece to start with.
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8- StoryWorthy
Facts and figures don't win customers—emotion does.
And...
The best way to evoke an emotional response is with stories.
Dicks shows you how to find inspiration in the mundane with his framework: Homework for Life and translate it into a compelling narrative.
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9- Instant Inspiration for Copywriters
I use this book every day.
It's been the muse to countless tweets and copy assets.
It may seem like a simple book of quotes, but Scott distilled the wisdom of legends like Ogilvy and Schwartz.
It's my antidote to writer's block.
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10- Copyblogger
This is an indispensable tool for any copywriter and marketer.
With hundreds of articles, you'll find answers to any question and stay on top of marketing trends.
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11- The Boron Letters
If someone knew how to write multi-million-dollar campaigns, it was Gary Halbert.
This free online version of the book contains all his knowledge about selling and life in general.
His advice is timeless.
thegaryhalbertletter.com/Boron/BoronLet
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13- Twitter
Twitter's character limit teaches you how to communicate your message effectively.
Taking something complex and diluting it into simple terms is a competitive advantage.
Learn to tweet, and you'll be above 90% of copywriters.
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14- Copy Posee Launch Pad
In this 8-week live program, I learned the copywriting essentials.
The beauty of this course is that you write for a real brand.
Alex takes you through the whole sales funnel, and you end up with an impressive portfolio.
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15- DMI Pro
As a copywriter, you're not paid to be a wordsmith; you're paid to sell.
And that requires an understanding of digital platforms.
The DMI certification will teach you how to bring brand stories to life and attract the right people.
digitalmarketinginstitute.com/students/cours
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There you have it— 15 tools to take your copywriting skills to the next level.
I hope that they can help you as much as they've helped me.
Read, and revisit them as often as possible.
Remember: never count on talent. Instead, rely on discipline and intense curiosity.
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TL;DR
1- Fundamentals of Digital Marketing
2- Alex Catonni
3- The Tim Ferriss Show
4- Copy Chief Radio
5- Creative Elements
6- Influence
7- The Adweek Copywriting Handbook
8- StoryWorthy
9- Instant Inspiration for Copywriters
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TL;DR (Cont.)
10- Copyblogger
11- The Boron Letters
12- Swiped
13- Twitter
14- THe Copy Posse Launch Pad
15- DMI Pro
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Glad you made it!
Thanks for sticking with me.
If you enjoyed this thread:
1) RT the first tweet to help others find it (linked below 👇)
2) Follow me:
I write about marketing, copywriting, and creativity.
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I went from zero to writing copy for HubSpot and being asked to be the ghostwriter for a leading SaaS startup founder.
In just 1 year...
Here are the resources that helped me to level up:
//THREAD//
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