Your mind is a powerful weapon.
The problem: sometimes it can be your worst enemy.
The bright side: you can train it and thrive.
THREAD: How to develop an unconquerable mind
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Sheila Gonzalez
@DanesaGlez
I connect insights from stories with writing and marketing principles to unlock your creative potential • Freelance copywriter • Underdog supporter •
Puerto Rico, USAJoined June 2017
Sheila Gonzalez’s Tweets
10 tools to improve your writing skills 👇
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It took me 2 years to become a decent writer.
The right resources would’ve saved me 1000s of hours (and $$$).
So…
I put a list together.
Here are 10 resources to 10x your writing (fast):
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Don't get obsessed with your product.
Get obsessed with your prospects...
- Hopes
- Dreams
- Fears
- Desires
This is the marketer's task:
Not to create demand, but to help prospects create a better version of themselves.
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Stop feeling like you're not enough. What you showcase, others believe.
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Mistakes and failures are inevitable, but it's our ability to learn from them that makes the difference.
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A must-read this Father’s Day:
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One Father's Day, when I was 9, my Dad asked me to hop in the car.
We drove to an elementary school. It was Sunday at 11 am. Inside the gym, cigarette smoke filled the air as three dozen adults milled about.
Confused, he told me to sit.
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A brand is no longer a logo and a tagline. It's the feeling of how well you speak to them.
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When you are confident, the world has no choice but to pay attention.
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People don't hate to buy.
They hate being:
• mislead
• Ignored
• patronized
The only 3 things your customers want are truth, time, and tact.
This is what separates good and bad marketing:
Humanity.
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A click-worthy headline is made up of two things:
• benefit
• curiosity
Remember: people are wary of sales messages.
But when you highlight “what’s in it for them” in the first 3 seconds— they’ll click.
Add a dash of intrigue, and they’ll stay.
It never fails. Try it.
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Failures are only minor disruptions in life.
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How to improve your marketing copy:
1- Go to swiped .co
2- Select an ad in your niche
3- See how your product stacks against it
4- Study the annotations
5- Apply what works
6- Add a drop of your personality
7- Repeat
Follow this and get 1% better every day.
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Bad copy is like a first date—
Full of awkward pauses
To make your writing flow:
- Read aloud
- Use ellipses
- Add bucket brigades
- Keep paragraphs short
- Vary sentence structure
- Apply smooth transitions
- Start sentences with And & But
Write for humans, not robots.
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The most courageous act is betting on yourself when no one else will.
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9 rules of brand storytelling:
1- Cast your prospect as the hero
2- Show what's at stake
3- Add an evil foe
4- Start right in the action
5- Paint the worst-case scenario
6- Build up the tension
7- Use universal themes
8- Don't overdramatize it
9- Close with a happy ending
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The cost of having a negative mindset is higher than any other expense.
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Even if prospects click on your headline...
They're looking for any excuse to bounce out of the page.
To end friction, start with a concept the audience already agrees with.
It shows you understand them.
Copy should feel like a metaphorical handshake, not a slap in the face.
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Success is a system, not a state.
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You will smile— I promise👇
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What you think you need to write online:
- Massive expertise
- Endless new ideas
- Remarkable writing skills
What you actually need:
- Conviction
- Consistency
- Desire to help
Get rid of the inferiority complex.
All experts were just amateurs who believed in themselves.
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Creativity is a function of action.
The quality of the output depends on the quality of the effort.
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Psychological hack:
People buy on emotion and justify on logic.
That’s why your copy needs to sell to both.
Adding…
- the truth is
- the fact is
- because
… signals logic.
By doing so, you speak to the rational brain and influence decision making.
Simple, yet effective.
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It takes time to grow. That’s why successful people are consistent.
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Creativity is nurtured, not gifted.
And the first step to developing it is training your mindset.
• Don't be afraid to fail
• Be passionately curious
• Have the courage to follow your gut
• Forget inspiration; enforce discipline
Exercise your mind. Creativity will follow.
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Want to be happier?
Raise your standards, not your compliance.
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Must-follow accounts to learn faster about Web3 👇
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Twitter is the smartest place to learn web3.
But 99% don't follow the right people.
Here are 100 web3 leaders you MUST follow:
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How to write attention-grabbing hooks 👇
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Threads falling flat?
The problem is your hook.
9 viral hook templates to level up your Twitter game (fast): 
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10 harsh truths that will make you more successful at work 👇
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10 things your parents never told you about work (but probably should have):
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As hard as it is to write the headline…
Writing a hook sentence is harder
You know— the first 1-2 sentences that reel in prospects…
A way to learn is by analyzing opening lines of books.
They start with:
- Irony
- Anecdotes
- A misconception
- Mystery to be solved
Try it
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5 words lead to regret: "I should have tried harder."
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Decisions depend on how info is presented.
Positive framing focuses on gains.
Negative framing focuses on loses.
Both work depending on the scenario.
But people tend to prefer options framed positively.
𝙓 Don't waste $
✔️ Save $
It's not what you say but how you say it.
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Never dim your light to help someone else's shine brighter. You are not a supporting character. You're the star.
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Logic isn't the enemy of marketing.
You've heard a 1,000 times that effective sales messages appeal to emotion.
& that's true...
But once emotional subconscious decisions are made...
The brain needs rational reasons to justify them.
Lesson:
The best marketing sells to both.
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5 key principles of marketing:
• A confused mind never buys
• The key to persuasion is confidence
• Stories bypass customer skepticism
• Facts don't win sales— perception does
• Empathy connects the dots between people and brands
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The 3 biggest assets in life: time, discipline, and your mindset.
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Costly career mistakes to avoid 👇
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11 Common but Avoidable Career-Limiting Mistakes:
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1st thing you must do to break through sales aversion...
Write something your prospect already agrees with.
Melts the tension.
If they say Yes once..
It's easier to keep them agreeing with you.
Just predictable human behavior.
Copywriting is applied psychology.
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You may not get to choose your circumstances, but you can choose to flourish in spite of them.
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When you're selling...
No matter what business you're in...
Your copy must pass the 4 C's test
- Compelling → Is it interesting?
- Clear → Can a 6th grader get it?
- Concise → Can I cut anything else?
- Credible → Have I supported it with proof?
Needs all 4.
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You may find 1,000 excuses to quit, but you only need 1 good reason to persist.
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