It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
Perhaps you should mention what the new Verified channels get as perks than non-verified don't. More exposure? Better handling by the algorithm? Is it only a popularity thing so YouTube can court celebs and corps to join?