Recognize anyone?👀
& more!
...an A-list lineup for the #BlackFridaySummit next week!
blackfridaysummit.com
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The Black Friday Summit (Oct. 3-5, 2022) is a free, virtual event dedicated just to BFCM, 30+ experts, 20+ sessions
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Congrats to ...
@rhargrave15
... you win some coffees on us for being awesome #blackfridaysummit attendees (and tweeters!) last week!
DM us so we can get you some joe ☕️
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Thanks again to everyone who attended the #blackfridaysummit! 🥳
Follow the event cofounders & cohosts for more marketing, ecom & copywriting tips all year long:
@_agambill
…but if you need us in the meantime, we’ll be over here like:
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Day 3 of #blackfridaysummit is a WRAP!
Sending a massive thanks to today's lineup:
of
's Ali Cassis
& Oliver Feuerhahn
🕺👏🥳
And huge shout-out to our fab attendees!
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Make sure you're auto-generating purchase orders for product ingredients to make sure all your products are available & in stock for big sales times like BFCM!
Here's an example of automation for operations:
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Automation is a true wizard for DTC companies 🪄
& Oliver from say you can (& should!) automate processes in these 3 buckets:
1⃣ Marketing
2⃣ Operations
3⃣ Data & Internal Communication
#blackfridaysummit
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FINAL FULL SESSION THE SUMMIT IN 15 MINUTES 🚨
Wanna work smarter, not harder this BFCM?
Us, too!
So join & Oliver as they go over automation secrets that will make your job easier.
See you there!
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Day 3 & it keeps getting better! #blackfridaysummit
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We couldn't agree more, !
Love this quote from : "Character personas over scripts, always. We're directors, not the screenwriters."
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Evan dropping GEMS on cadence, new concepts, and iterations 🤩
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COMING UP NEXT!
All About Creative Sprints 🕺
of will outline best practices on how teams can create harmony 🤝 between creative teams & performance marketers to reduce wasted ad spend & produce better creatives
Let's gooooooo
See you at noon pst!
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Become a worthy co-marketing partner in 9 "easy" steps from !
What step are you on?? #blackfridaysummit
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"Most of us spend so much time and energy trying to vet other brands, we spend less time becoming worthy of partnering with."
🎤 drops comin' in hot from !
What makes you a worthy partner? This is what Amanda says:
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COMING UP NEXT!
will walk us through
- the new world of "co-marketing"
- how to become your own mini media company
- finding the right brands to pitch
- & so much more!
See you all in 14 minutes ⌛️🔥
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Avoid wasting time in your TikTok & Reel intros with fluff hooks like
➡️"Hey everybody"
➡️"Just wanted to hop on here"
Instead, invoke a feeling in the viewer with hooks like these, courtesy of :
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Using the "blanket approach" on TikTok?
🛑 Stop!
says this is one of the biggest pitfalls they see marketers make on the platform.
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See y’all in there! Starting in 7 minutes
Top major pitfalls for BFCM TikTok UGC creatives 💡
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COMING UP NEXT
Are you making these 5 TikTok mistakes??
Gotta come to find out 😎 See you in 20 minutes!
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A little sneak peek of our #BlackFridaySummit session tomorrow 
Will you be there? Happening 10/5 at 1 PM EST!
@DTCSummits @ecomchasedimond
Will you be there? Happening 10/5 at 1 PM EST!
@DTCSummits @ecomchasedimond
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"Great people aren't always in a great place." - one of favorite quotes.
He stresses the importance of checking in on your leaders.
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Are you feeling depleted in this chaotic world? 😫
says leaders & entrepreneurs need to check on themselves in these 4 areas:
1⃣ Physically
2⃣ Emotionally
3⃣ Relationships
4⃣ Spiritually
Let's refuel before the chaos of BFCM! #blackfridaysummit
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SMS is growing ...
(77.2% of consumers have made a purchase through text).
BUT, according to 's Alexandra Cassis, consumers will only join a *few* SMS marketing programs.
This session is sharing how we can STAND OUT!
👀 peep those crazy %'s! #blackfridaysummit
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Make sure you are spinning that Feedback Flywheel to find success in your ecom biz! 🎡
Love this visual reminder from !
#blackfridaysummit
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UP NEXT! 💬
Consumers have more options than ever, making it increasingly competitive to capture attention
... especially during the most critical season of the year, BFCM
So don't miss 's session on "5 SMS Strategies To Win & Retain Shoppers This Holiday Season!"
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SMS facts:
40% of holiday purchases happen on a smartphone
75% of Gen-Z & Millennials use smartphones to shop
You need to attend @attentiveHQ's *free* SMS BFCM strategy session at the #blackfridaysummit next week
See you there? blackfridaysummit.com
40% of holiday purchases happen on a smartphone
75% of Gen-Z & Millennials use smartphones to shop
You need to attend @attentiveHQ's *free* SMS BFCM strategy session at the #blackfridaysummit next week
See you there? blackfridaysummit.com
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Beginning of Day 3 of the #BlackFridaySummit from and I have received an unbelievable amount of value so far!! Looking forward to this rest of this day full of incredible info!
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Have you heard of "review mining"?
It will help you improve:
📝 On site copy
📰 Adverts
🧑⚖️ Objections
📊 Overall Strategy
Follow to download his review mining spreadsheet!
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Kicking off Day 3⃣ at the #blackfridaysummit by getting our 🏠 in order w/ !
Callum, Founder & CEO of , has a super helpful company & product review checklist to go through before this BFCM.
Check it out ⬇️
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Noon pst: Creative Sprints: Build A Feedback Loop Between Performance And Creative Teams w
1p pst: Secrets About Automation: How To Work Smarter Not Harder This BFCM Season w
2p pst: Wrap Up With Your Hosts @_agambill
🥳
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9a pst: Leading Your Team Through The Chaos of BFCM w
10a pst: 5 Major Pitfalls For 2022 Black Friday TikTok Ads (and How To Avoid) w
11a pst: The New Co-Marketing Playbook for DTC w
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DAY 3 #blackfridaysummit LINEUP!
7a pst: Reviews: Leverage Trust To Maximize Conversion During Any Discount Period w
8a pst: 5 SMS Strategies to Win and Retain Shoppers This Holiday Season w 's Alexandra Cassis
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Delivered our speech. 6pm EST. Some of the audience was at 2am or 9pm or 8am.
They will crush Q4 100%. Cuz they are eager to learn & test. They asked a ton of questions. I deeply admire them.
thank you and the rest of BF Summit crew for bringing us together.
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Love this visual of the 
differences between FB/IG & TikTok content from @DanilSalukov!
differences between FB/IG & TikTok content from @DanilSalukov!Show this thread
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#BlackFridaySummit Day 2 is over!
Huge shout-out to our awesome lineup today:
of
@Adam_L_Robinson
Tessa Oljaca of
of
👏🔥🚀🥳
See ya tomorrow for the FINAL DAY!
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Video is king
...Or is it?
Danil says in the last month he has seen static images for IG/FB do better in ads for ecom
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such a great #blackfridaysummit presentation. My biggest takeaway is to always prioritise value & entertainment when writing or producing content!
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Low budget? TikTok has a super low barrier of entry.
Check out these simple TikTok tips to get started creating viral content from :
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Wanna win BFCM?
UGC is probably gonna be part of the plan!
You gotta nail:
👯 working with creators &
🧠 the logic behind creator-made ads
And that's why you need to tune into 's 's #blackfridaysummit session coming up NEXT at 3p PST sharp!
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Wanna know how to create viral ads? 🎥
YOU CAN!
Our next #blackfridaysummit session with will go over how to create viral content people love through:
🍿 Entertainment
😆 Humor
🧠 Education
🎯 Performance marketing
and more!
See you there at 2 pm PST!
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