JavaScript is not available.

Dec 21, 2022

Countless people said “Read Alex Hormozi’s $100M Offers,” so read it twice. For starters. Here’s my executive summary to get you started. Want an offer that’s so good people will feel like a dodo for saying no? Then keep reading to learn how to build it.

Seir Hill Biscane Rum Punch - Nonalcoholic Mocktail Recipe - Zero Proof ... youtu.be/oggndXjEDdA via

#sobercurious #sober

Seir Hill Biscane Rum Punch - Nonalcoholic Mocktail Recipe - Zero...

Join us on our quest as we taste and review non-alcoholic beverages.In this episode we review Biscane, a rum alternative, talk about making our own grenadine...

Jan 26

Wilderton Lustre Chamomile Hot Tottie Recipe - Mocktail Recipe - Zero Pr... youtu.be/KGwwVoh7Oj0 via

Wilderton Lustre Chamomile Hot Tottie Recipe - Mocktail Recipe - Zero...

Join Donovan and Rachel on their quest to find the best non-alcoholic beverages.This drink recipe is a Camo-Miel. That's too clever, so we called it hot tott...

Jan 22

Happy Chinese New Year. It's the Year of the Rabbit, the perfect time to start another habit. What's yours? Mine is I'm great with starting creative projects but not so good at finishing them. This year is the year of focus on completion until I have finished my project.

Jan 19

"Zero Zero" El Naturel - Non Alcoholic Wine - Mocktail Recipe - Zero Pro... youtu.be/KJ9c5V98wyQ via

#sobercurious #soberserious #nonalcoholic #zeroproof

"Zero Zero" El Naturel - Non Alcoholic Wine - Mocktail Recipe - Zero...

Join Donovan and Rachel on their quest to find the best non-alcoholic beverages. Want to drink less and have more fun? Never get a hang over ever again. Foll...

Jan 16

Nelson Mandela and MLK were both fighters. Both fought for equal rights against a government that didn't like their skin color of all the stupid reasons in the world. Keep on fighting. Keep on getting back up. That's your measure of success.

Jan 13

This sums up Robert Cialdini's must read "Influence - The Science of Persuasion" in a killer infographic. If you aren't using these in your copywriting, you are missing out. #copywritingtips #Marketing

Quote Tweet

Adi Verma

@adityatheverma

Jan 12

6 powerful principles of persuasion:

Jan 12

Proxies Zephyr Review - Ep 46 - Mocktail Recipe - Zero Proof Happy Hour youtu.be/-GOQp9F43ak Want to drink less in January? There's a world of sophisticated drinks for the "sober curious." #sobercurious #nonalcoholic

Proxies Zephyr Review - Ep 46 - Mocktail Recipe - Zero Proof Happy...

Join Donovan and Rachel on their quest to find the best non-alcoholic beverages.We kick off this Dry January with our first post of the year, on a complex co...

Jan 10

This is the part in your Sci-Fi life where your whole world gets blown up. I self taught myself 80% of what I learned over the past 25 years. Allyou need to learn: Critical thinking The Internet Curiosity - a problem you're dying to solve The ability to ask questions.

Quote Tweet

Interesting point from Terence. It's time to change how we educate our kids. And trying to ban students from using #ChatGPT is probably not the right thing to do. Ref: ny.chalkbeat.org/2023/1/3/23537

Jan 5

Proxies Zephyr Review - Ep 46 - Mocktail Recipe - Zero Proof Happy Hour youtu.be/-GOQp9F43ak via

A complex wine alternative with tons of exotic spices. #sober #DryJanuary

Proxies Zephyr Review - Ep 46 - Mocktail Recipe - Zero Proof Happy...

Join Donovan and Rachel on their quest to find the best non-alcoholic beverages.We kick off this Dry January with our first post of the year, on a complex co...

Jan 4

How do you take action, without doing anything? It isn't lazy. It's deeply wise and effective. Sometimes sticking your finger in the pot only makes it worse.

Quote Tweet

The School of Life

@TheSchoolOfLife

Jan 1

Wu wei means - in Chinese - ‘doing nothing’. Although this sounds like a pleasant invitation to relax or worse, fall into laziness or apathy, this concept is key to the noblest kind of action, according to the philosophy of Daoism. This article continues: theschooloflife.com/article/wu-wei

Jan 4

I used the Magic Pomodoro technique, my special monotasking work ritual to stay on focused, using superstition and objects of deep personal meaning. Anybody can do it. DM me for more info. #pomodoro #copywriting #freelancing

Jan 3

The #1 reason 80% of businesses fail in their first five years? It's their offer. Learn how to write an amazeballs offer here: linkedin.com/posts/activity

Dec 30, 2022

You want your customer to crack open their wallets and give you their hard-earned cash? Then know them better than they know themselves. That's the only way you can give them what they want, and keep them coming back for more.

Dec 29, 2022

Teetotaler Sparkling Wine Review - Mocktail Recipe - Zero Proof Happy Hour youtu.be/SxnV1wyXJzA via

#sober #sobercurious #nonalcoholic

Teetotaler Sparkling Wine Review - Mocktail Recipe - Zero Proof Happy...

Join Donovan and Rachel on their quest to find the best non-alcoholic beverages.We tried this Sparkling Rosé and we liked it. The price point is in the $20 r...

Dec 29, 2022

“The world needs more entrepreneurs. It needs more fights. It needs more magic. And that’s what I’m sharing with you — magic. - Alex Hormozi

Dec 28, 2022

It's been a long fun year of living my mythology and going on quests. Finally I have achieved my supreme goal.

Dec 26, 2022

Freelancer's beware: You have to pay the IRS with estimated taxes every quarter or potentially suffer penalty fees. #freelancer #copywriter

Dec 24, 2022

The Sami shaman's saw reindeer eating fly agaric, which grows under pine trees (where we put our gifts). Long story short. Why is #Santa flying in his sled pulled by reindeer? He's on a shamanic journey. And that is why #Santa is even cooler than you might have suspected.

Dec 23, 2022

I had the good fortune of hanging out with a group of strangers at a recent sober meetup. It's curious how easy it is to get along with strangers. Remember you don't need alcohol to let down your social inhibitions. Just jump in and go for it. You got this! #soberlife

Dec 23, 2022

Freelancers and solopreneurs, we’re like polynesian explorers trying to find our way to an island in a vast ocean(The Internet). What’s that island? A community that brings us business A dream customer that brings us repeat work Keep looking. They’re out there. #Freelancers

Dec 22, 2022

Lyres and Seir Hill Whiskey Coffee Drink - Mocktail Recipe - Zero Proof ... youtu.be/BZwJn-bksKE via

Drink less. Feel better. Have a richer life. #sobercurious

Lyres and Seir Hill Whiskey Coffee Drink - Mocktail Recipe - Zero...

This is a non-alcoholic twist on a classic coffee drink, to warm you up for the holidays. Want to drink less or stop drinking? There's never been a better t...

Dec 21, 2022

13) Naming – Offers will fatigue. So refresh with new creative. MAGIC formula: Make a magnetic reason Announce the avatar Give them a goal Indicate time interval Container word Pro tip: Rhyme and illiterate: Celebrity Butt Shortcut, Six-Pack Fast Track

Anti-Guarantee – “All sales are final.” Say why. Implied Guarantee – Performance based. Revshare, profitshare, monetary bonuses, etc. Stack guarantees to make power offers.

12) Guarantees – Risk Reversal is the number one way to increase the conversion of an offer. Four types: Unconditional – The strongest. “Achieve X in Y time or we will…” Conditional – “Terms and conditions” Get VERY creative.

11) Bonuses – Bonuses expand the price-to-value discrepancy. An offer isn’t as compelling as the same offer broken into its component parts and stacked as bonuses. Tools and checklists are better than additional training. Make deals to promo other people’s services.

10) Scarcity – This poorly understood force is one of the most powerful reasons why they buy. Three types of scarcity. Limited supply of slots in general or over time – “Only accepting X clients” Limited supply of bonuses – “First 5 students get…” One Time Offer

9) Urgency – “Deadlines. Drive. Decisions.” – Alex Hormozi Time limitations Seasonal limitations Cohort size limitation “This show always sells out” “Offer only good to Jan 31.” "Classes are small and fill fast."

8) Trim your list to the items that are high value, high cost. Customers will find a way to pay you $10k if they knew they’ll make $100k. If people aren’t willing to pay egregious amounts for the service, then you’ll never be able to get ahead in business.

7) Objection handling - List all objections in column A of a spreadsheet. ALL of them. Be exhaustive. In column B, flip the script. Col 1: Exercising regularly is boring. Col 2: Easy to follow exercise system that you’ll love doing every day.

6) How valuable is your offer? Hormozi’s Value Equation: (Dream Outcome x Perceived Likelihood of Achievement) Divided by (Time Delay x Effort & Sacrifice) The Highest perceived value = a service they desperately need done quickly and easily.

5) What’s your customer’s dream outcome? Future pacing is “why they buy.” Take their current pain and flip the script. For example: “I can’t find leads and am low on cash” becomes “Finding work is easy. Now I can build my savings.”

4) What pain/fear keeps your customer awake at night? Primal pain points: Health, wealth and relationships. Here are two things that bug your audience on an animal level: I can’t find leads and am low on cash. (Wealth/Survival) My knees and back are throbbing. (Health)

3) What do you do well that other people need badly? Offer what you love doing the most and, have gotten the best results at in the past. How will you increase your customer’s health or wealth? How can you make their love life better? Can you increase their prestige? #market

2) To build a great offer, start with Maslow's Hierarchy of Needs. Market size, big to small: Physical - Survival - Health Safety and Security – Wealth Love/Belonging - Friends, Lovers and Tribe Self Esteem - Feel good about you. Self actualization - Luxuries #copywriting

1) Is your market starving? A starving audience is critical for success Plenty of supply = Low Demand Low supply for high demand offers = egregious amounts of money Commodities = A race to the bottom. See Fiverr and Upwork. Niche down – Be unique and scarce. #copywriting

To build a great offer, start with Maslow's Hierarchy of Needs. Market size, big to small: Physical - Survival - Health Safety and Security – Wealth Love/Belonging - Friends, Lovers and Tribe Self Esteem - Feel good about you. Self actualization - Luxuries #copywriting