Direct Marketing Mag

@DMNewsCanada

The authority on marketing and customer operations in Canada. Subscribe for free (in Canada) at . Tweets from Editor Brendan Read

Vrijeme pridruživanja: prosinac 2014.

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  1. Ingram Micro saw record Canadian growth in 2019 and sees more eCommerce and B2B opportunities here. ,

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  3. The key to successful personalization programs is having single, integrated data-driven customer identification according to a new Melissa-commissioned report.

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  4. 4. velj
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    Loyalty is money and criminals (naturally) are targeting loyalty programs. To stop them Forter has launched a loyalty program protection solution.

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    Wholly agree. An excellent EX results in employees going beyond the call and validates buying decisions. But a negative EX telegraphs something is wrong through employees' body language, tone, and word choices: and that customers should think twice about buying.

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    Customer loyalty is alive, well and growing according to Brand Keys' 25th annual CLEI.

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  9. 3. velj

    Attention marketers. Think Millennials are all-in on FinTechs rather than traditional banks? Think again...

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  10. 3. velj

    Could local taxes, and perhaps some retailers' expectations, also be contributors to street-level retail shrinkage, in addition to eCommerce?

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  11. 31. sij
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  13. 31. sij

    Here's how to use search advertising to best your opponent, courtesy Adweek.

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  14. 31. sij

    Marketers take note. Why, according to Edelman "none of the four societal institutions that [its] study measures—government, business, NGOs and media—is trusted"? Answers include inequity and fear.

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  15. 30. sij

    Canadian merchants, including vending machine and transportation operators, can take greater advantage of debit cards thanks to Payments Canada's new rule enabling delayed authorization.

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  16. 30. sij
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  17. 29. sij
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  18. 29. sij
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  20. 28. sij

    Marketers take note. Joe Rogan is the “elephant in the room” of podcasting says the Canadian Podcast Listener. "While most podcasts are super-serving a well-educated audience, Joe Rogan is catering to the everyman."

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