Organic discovery is one of the major pain points in #podcasting, especially for lesser-known or brand-new shows, even those produced by top-tier media companies. One way #mediacompanies try to address this struggle is consolidation.
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Doron Fagelson
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With 's recent launch of #audiobooks, interest in potential new business opportunities is gathering in the #publishing industry. Let’s explore what kinds of opportunities are brewing for the industry at large, and where things may be headed: bit.ly/3Hxubt6
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What other opportunities are on offer to traditional #media by investing in #podcasting—and what obstacles might they face? Discover more in my recent whitepaper:
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5/6 Podcast ads get positive perceptions
Among listeners who watch #videopodcasts, nearly 6 on 10 say their eyes are on the screen when ads are playing. Besides, podcast listeners say they prefer entertaining and host-read ads to traditional branded ads.
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4/6 The potential to revive local public radio
#Podcasting as a storytelling medium has broad appeal from a local #publicradio perspective and can help podcasters create connections in their communities and help raise awareness of local issues.
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3/6 The growth of #videopodcasts
A whopping 72% of the #US weekly #podcast audience listens to podcasts with video. The video podcast format offers great potential due to the listener base and its ability to increase the likelihood of #podcastdiscovery.
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2/6 Reaching the younger audience
As per , Gen Z and Millennials (18-34) form the biggest group of #podcast listeners—46%. Hence it's important for legacy #mediacompanies to invest in the #podcasting business to connect with the next generation of media consumers
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1/6 The evolving #podcast audio on-demand space offers many opportunities to traditional media players. I've explored those opportunities in my recent whitepaper: bit.ly/3XWdgYt
🧵Just a few of them to share:
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Relatively few #artmuseums have taken meaningful steps to collect NFT #artworks. One of them is , one of the foremost museums synonymous with the cutting edge of technology, which has acquired its first #NFT, a piece by Lynn Hershman Leeson.
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A great read arrives hot off the press from on the current state of the hologram technology and its potential to entirely transform our video communication:
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#Holograms are coming into our lives, creating the next level in #videocommunication. How exactly will #hologramtechnology transform the way we communicate? I'm exploring the landscape and the potential of this phenomenon in my new article: bit.ly/3RbbJLo
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. Books rolled out its own auto-narrated #audiobooks technology last year. While welcomed by #publishers, there was scepticism over its quality. Now Google partners with to provide auto-narrated technology to #audiobook customers:
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Check out the FTV's #FounderFriday series interview with Alexei Miller, Managing Director at , who is sharing the company's vision and approach to growth.
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We’re starting out 2023 by celebrating some of the visionary founders who have recently joined the FTV family. First up in our #FounderFriday series is Alexei Miller, managing director @DataArt, a leading software engineering firm. #FTVForward #peoplefirst vimeo.com/776316056
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. has been named a Major Contender in Everest Group's #PEAKMatrix® Assessment 2022. Everest Group highlights #DataArt’s strong tech partner ecosystem, wide global footprint, and depth of industry knowledge. What a great achievement!
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One more noteworthy content asset from my colleagues: Check out the new byline by on how leading US sportsbooks approach their media planning and strategies:
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#SportsBetting Customer Acquisition vs Retention: via @iGamingBusiness I share my research on how leading US sportsbooks spend their marketing dollars, how they approach their media planning, and how their profit & loss forecasts look #SportsBiz
igamingbusiness.com/marketing-affi
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It's impossible to do justice to the many thoughts and angles shared by the speakers at in these tiny tweets. So, that's a wrap, and I thank all the organizers and speakers of the conference! It's been a pleasure to be a part of it!
#DigitalBookWorld #DBW #DBW23
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3/3
• #Technology helps us to highlight the emotional rollercoaster of a beloved book
• It expands the reading experience via the use of other media like videos, photos, annotations, music
• Celebrating a beloved book on SM sparks FOMO among the community
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• 7/10 readers use social media to discover books
• 54% of readers are “always” or “often” on social media while reading a book
• #Booktok has become a driver of growth for the industry (though it has its downsides)
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., Founder, CEO, and President at , a social platform for people to connect through books. One of the aspects Padma unpacked during the keynote was how #technology has changed the book discovery process. A couple of great insights she offered:
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3/3 The content
• Fiction/scripted content is expected to represent a much more sizeable chunk of the #podcasting market going forward
• Crossover of content: is it a #podcast, #audiobook, or movie podcast? The medium is likely to continue to merge and coalesce
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2/3 The audience
• #Podcast listeners are a natural fit to become audiobook listeners
• Millennials are already deep into the #podcasting space
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., CEO of Dosdoce, shared tons of insights into the #audio entertainment industry. A few takeaways.
The market
• The industry is projected to hit $50B+ by 2026
• #Podcasting and #audiobooks are growing faster than video and music streaming and #bookpublishing
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The final day of was filled with notable and thought-provoking keynotes and presentations. Here are some of my highlights from a couple of the keynotes from day 3
#DigitalBookWorld #DBW #DBW23
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#China launches its first regulated #NFTmarketplace. It was created by the Chinese Technology Exchange, #ArtExhibitions China, and #Huban Digital Copyrights Ltd. The platform will also facilitate the trading of #copyrights related to #digitalassets:
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Check out the new article by reviews which #musicstreaming trends will be relevant for music or video streaming services, digital or linear radios, labels, libraries, publishers, in-store music providers, or sync agencies in 2023.
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Which #musicstreaming trends to watch in 2023?
Audio Programmatic
Enriched Metadata
Lossless Streaming
Contextual Recommendation
Video-Related Discovery
Web3 and NFT
Non-DSP Streaming
Metaverse
Learn more in a @DataArt blog post: dataart.com/blog/music-str
Audio Programmatic
Enriched Metadata
Lossless Streaming
Contextual Recommendation
Video-Related Discovery
Web3 and NFT
Non-DSP Streaming
Metaverse
Learn more in a @DataArt blog post: dataart.com/blog/music-str
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Another great talk w/ Rod Elder of , Craig Riggs of & Kristin Kirkpatrick of sharing how the automated their website sales by leveraging #BiblioSuite which optimizes workflows & which helps #publishers to sell their books #DTC
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A great panel w/ , , & around the #creatoreconomy, insights into the #Substack boom & sources of growth & discovery: a group of engaged followers vs organic promotions from other creators vs shares via other newsletters and chats
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., Co-Founder of , the first #NFT ebook platform, shared how #blockchain and #AI help them display the value of book collections on their secondary market exchange, govern books management, perform secondary market trading analysis, create cover art & more
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Takeaways and key insights I distilled after day two at
#DigitalBookWorld #DBW #DBW23 #Publishing #NYC
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Videl Bar-Kar, Global Head of Audio at unpacked why #audiobooks are a growing phenomenon. Just a few things to mention:
· Discovery of audiobooks by new listeners is ⬆️
· It's the fastest-growing #publishing format
· #Podcasting has acted as a gateway into audiobooks
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Ashok Giri, CEO at drilled down #AI use cases & roadblocks on the way to AI adoption. He likened the impact of AI in #publishing to the impact of spell checkers: at first, the industry protested, but it was adopted because it helped #authors to be more productive
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Andrew Weinstein, VP, Content Acquisition at , has shared how insights into #readerdata help them analyze the success and appeal of books, which strategies worked best to collaborate with #publishers, how #AI and #deeplearning help to connect readers with storytellers
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It's great to join ! Day one has been fantastic and saturated with noteworthy panels and keynotes. Several highlights from yesterday's keynotes and panel discussions
#DigitalBookWorld #DBW #DBW23 #Publishing #NYC
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While #AI makes waves and raises concerns due to its lifelike nature, Ian Leslie, in this great conversation with , suggests to switch the focus from how quickly machines are emulating humans to how humans become more robotic and predictable:
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More insights into the #art trends we witnessed in 2022. We saw the #AI evolution, an upgrade to DALL·E 2, and the release of . Now, we're on the verge of another big leap in #machinelearning with 's forthcoming GPT–4 chat bot:
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How can #traditionalmedia benefit from leveraging #podcasting—and what are the obstacles to overcome? Discover in this whitepaper: bit.ly/3GZhIPV. We'll explore what makes podcasts an attractive #mediachannel, issues it poses, and #futuretrends for the #podcastindustry.
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More lucrative #artsales, an online shift as young people enter the industry, the growing importance of #Asian collectors, new popularity for previously-overlooked #artists — what else is there to expect аrom the #artmarket in 2023?
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#DigitalBookWorld in New York is already happening next week! I'm looking forward to connecting with the publishing industry leaders and decision-makers. DM me if you're going to be there, and let's meet up!
#DBW #DBW23 #Publishing #NYC
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. and bet on the automation of #audiobook creation at a massive scale by levering the power of #AI audiobook narrators. #Apple labels such books as “narrated by a digital voice based on a human narrator”. How will they impact the industry?
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After the explosive sales of , , & NFTs in 2022, #NFT prices have plummetted, pushing creators to diversify revenue streams with real world products like toys, books, craft beers, restaurants and jewelry that leverage IP:
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