4/ In 2022 alone there were 11.5 MILLION creators of digital fashion items.
That's 200x the amount of irl fashion designers in U.S.
Conversation
5/ Out of 1,000 Gen Z survey participants, 94% said they've done 'some' level of customization.
53% said they customized 'a lot'.
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6/ Interestingly slightly 'older' female users are more likely to customize their digital identity.
60% of users of female users, (22-24), have done 'a lot' of customizations compared to the younger 14-17 yr old group (45%).
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7/ Nearly 3 in 4 Gen Z in our survey said that they will spend money on digital clothing and accessories.
1 in 4 say they own over 50 items their avatar can wear.
3 in 4 say they will spend $ on digital fashion.
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8/ 31% say they spend up to $5 monthly.
About 30% spend up to $10-$20 each month; and about 12% spend $50-100 each month.
Majority have spent $5-$10 on a single item.
27% said they have spent anywhere from $20 to over $100 on a single virtual item.
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9/ Half of survey respondents said they are change their avatar’s clothing at least every week.
2 in 5 said self-expression (via clothing and accessories) in the digital world is already MORE important than expressing themselves in the physical world.
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10/ 70% of Gen Z say their avatars dress at least somewhat like their IRL style.
70% get physical style inspiration from dressing their avatars.
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11/ Two thirds are excited to wear brand name virtual items on Roblox
Nearly half of Gen Z consumers look for digital fashion brands and designers to offer new and different clothes they can experiment with, which they wouldn’t otherwise try in real life.
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12/ Data shows that approximately 40% of Roblox monthly active users update their avatars at least once a month.
- Half of Gen Z users say they change their avatar’s clothing at least every week
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13/ More than half (58%)* of Gen Z believe that a career as a digital fashion designer is just as impressive, or even more impressive, than the role of a physical fashion designer.
This number grows significantly among people who spend up to $100 per month on avatar style
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15/ The full report can be found on their blog.
These stats are VERY important imo. They will shape the future of the digital world. Especially when you have 200M virtual users to study.
blog.roblox.com/wp-content/upl
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