"if a joke is ruined by putting the punchline first, maybe that joke isn't so good"
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yeah I have to agree for linear art (narrative) which is the only kind vulnerable to spoilers
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Surprise is an emotional experience. Works of art a symphony of emotional experiences and removing one of them can make the rest less impactful
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Alternative take: it's okay to enjoy a simple illusion, and spoiler is to cinema what Clement Greenberg was to pre-modernist painting.
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