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Prikvačeni tweet
People have been asking me about the Gimlet/Anchor/Spotify deal so here are my thoughts:
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"This is the renaissance. Don't get trapped into thinking everything sucks, the world is coming to an end–that's just an internal mechanism to chill."
@virgilablohhttps://youtu.be/biFlrzTJets?t=3590 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
15) The end. Congrats to everyone at Gimlet and Anchor!
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14) In terms of predictions I continue to be excited about YouTube and wouldn't rule out them adding more podcast-specific features to mimic Ximalaya in China.
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13) So in the quest to solve podcast monetization and discovery, I think the Gimlet/Anchor acquisition is a very good thing.
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12) Spotify has a huge incentive to crack podcast discovery via recommendations and they seem well positioned to do it.
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11) YouTube has been a secret weapon for podcast SEO and discovery. YouTube + Google extends the average podcast half-life because most podcast app recommendations aren't good.
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10) Rogan started streaming on YouTube in the early days and has produced an incredible amount of content. This matters because the YouTube algorithm can feed you his videos endlessly. So can Google.
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9) YouTube has 1.9bn logged in monthly users watching over 1 billion hours of video a day, more than Netflix and Facebook video combined.
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8) Related to Rogan and his show's growth is YouTube. YouTube's scale is massively underestimated.
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7) People like Rogan would need much more cash to be locked into one platform because he wants maximum distribution.
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6) These podcasters aren't earning much on advertising and aren't selling tickets like Joe Rogan, so they're cheap to buy.
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5) Now, Spotify recognizes that Gimlet can consistently find/acquire the hosts that create these popular shows. With a budget much smaller than Netflix's for original content it's conceivable Gimlet can lock in a ton of great podcasters on exclusive deals.
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4) Because relatively few podcasts are on those ad networks it creates a chicken/egg problem where a lot of great shows start but fail to really earn soon enough and the hosts stop. iTunes is a podcast graveyard.
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3) For independent podcasters who just rely on advertising it's a grind and not particularly lucrative normally. That's why we saw things like Midroll and All Things Comedy happen a while back to line up deals for groups of podcasters.
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2) Today the best solution for monetization is advertising and also selling a product (e.g. stand-up tickets). Patronage is still pretty fringe.
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1) Podcasters have two core problems: monetization and discovery.
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