It's more complicated than expressed in that tweet of mine, but that 'different take' is entirely wrong.
Certainly an element but the subscribing enthusiast isn't an uncaused cause, they're part of the feedback cycle.
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The alternative was bankruptcy or a patron.
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But what drives the escalating taste for this madness by their subscriber-patrons? Partly it's preference cascade as each more extreme movement is met only by cheers. That preference cascade can happen without the NYT in particular.
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