“The UFC’s current media rights deal in China was signed in 2016 and worth roughly $50 million over five years. When that deal expires, the organization has been hoping to double that price tag.”https://twitter.com/dcexaminer/status/1303047145424121857 …
Replying to @raysawhill
Very different environment for those two. NBA is really only valuable if it's the only / best professional basketball league so has a lot of leeway as long as that's the case. MMA isn't a team sport so you can have one time promotions as long as the 2 fighters are known.
12:48 PM - 7 Sep 2020
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