Superior alternative hypothesis is that married or unmarried young women are always aware of maximizing their mating value - especially during uncertain times. Unmarried women are insecure directly, married women indirectly b/c of insecurity about her husband's income security. https://twitter.com/dmacdonald85/status/1240287300803629056 …
Also, it should be called the "underwear effect" because of the interesting bifurcation of behavior around what's supposedly a single product - men decrease spending on underwear in economic downturns and women increase it - which gets more at the heart of what's going on.
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I know that 'Men's underwear index' is a thing but I didn't know that a women's equivalent existed?
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A stronger instrument to separate effects would be rate of fellatio
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