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What we could call "alpha male theory" is pseudoscience, but also pseudohistory. The idea's always that a glorious alpha past has fallen.
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On the other hand, look at people in leadership positions, CEOs, etc, and what personality traits tend to dominate.
yeah but traits like confidence, ambition, a certain ruthlessness are not the half of what "alpha" is supposed to mean.
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Well it depends what we mean by alpha. Behavioural traits or personality traits. Most people categorise those into the latter.
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