Content Design London on Twitter: "People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. Research on how people read websites found that 79% of test users always scanned any new page they came across; only 16% read word-by-word. https://t.co/LgjGlyrvXa"

@ContentDesignLN

Consultancy and courses by Sarah Winters, creator of the #ContentDesign discipline for GDS. Book available at http://amzn.to/2t73RDe . Tweets by Sarah signed S.

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1. Content Design London‏ @ContentDesignLN 20 Jun 2020
  2020 version. Spot the difference.https://www.nngroup.com/articles/how-people-read-online/ …
  
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1. John (''(‏ @johnharrison_io 20 Jun 2020
  Replying to @ContentDesignLN
  
  I think people scan to vet the material. People do read if their scan gives them permission.
  
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1. Matt Redmond‏ @Thirstperson 20 Jun 2020
  Replying to @ContentDesignLN
  
  Nielsen wrote that in 1997 and 23 years later people are still publishing inscrutable blocks of text. Disappointing.
  
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