Check out this 🔥 episode of in which and I break down the role of PR firms in climate obstruction efforts, how the game is changing and why the industry’s image problem is about to get worse.
Conversation
Replying to
“It’s not about denying climate science. It’s less expensive to do that than to try to change public opinion or to shift the cultural discourse…Between $500mm and $700mm a year is spent on PR activities to obstruct climate action.”
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For anyone following the story on backlash against PR firms and resulting agency pledges, this is a must listen. We explain where the real game is and why these pledges are designed to fall short of solving the pressing climate disinformation problem.
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Key points:
Billions have been spent on PR & Ad campaigns to manipulate public opinion and stall climate action.
Communities will suffer as a result.
Future attempts by agencies to avoid or deflect from the core problem will make matters worse.
Accountability now.
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I don't think the climates changing and that's bc I've looked at the data. Not because of propaganda. There's also a huge body of evidence suggesting increased CO2 is good for plant growth (and the Biosphere in general)
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This is *such* a great podcast. Super clear and tight.
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